Plymouth 2020: The Cheese Capital of the World
Plymouth, Wisconsin is the second largest community in Sheboygan County. Plymouth is best known for its world-class cheese makers, supported by the small and large dairy farms that surround the city. The town is home to nationally known cheese names like Sargento, Sartori, Masters Gallery, and a Great Lakes Cheese. It is estimated that 15% of the nation’s cheese is processed and sold from Plymouth-based facilities and makes the community the “Cheese Capital of the World™.” The city was also home to The Wisconsin Cheese Exchange, which was founded there in 1918.
Downtown Planning and Rebranding
Plymouth 2020: The Cheese Capital of the World is more than a slogan. It is a vision that combines what is important and unique about Plymouth and maximizes the value those features bring to the community in four specific ways: by supporting key economic drivers, especially the food industry; nurturing the workforce pipeline to extend that vision into the future; developing its most visible focal point “the downtown;” and creating more destination opportunities supporting this vision.
The City engaged Diane Lupke & Associates, Inc. to facilitate a downtown planning and re-branding process highlighting Plymouth’s cheese heritage and incorporating its economic power to fuel area employers, inspire restaurants and shops, and create an overarching theme for area events.
Lupke developed and conducted an online community survey of downtown usage and interests
Accessed proprietary data sources to identify market opportunity
Facilitated alignment among regional clusters, downtown development, and cheese-themed events in a new unified downtown brand and plan for development.